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How to Avoid Common Data Pitfalls: A Guide to Defining the Right Problem

Mehdi Lotfinejad
8 min readAug 24, 2024

In today’s data-driven world, it’s easy to get swept up in the excitement of using advanced technologies and methodologies. But there’s a critical step that often gets overlooked: making sure you’re solving the right problem. This might sound obvious, but it’s a common pitfall that can lead to wasted time, resources, and energy.

As a Chief Data Officer (CDO) with extensive experience, I’ve seen how companies sometimes rush into data projects without fully understanding the problem they’re trying to solve. This can result in projects that don’t deliver value or even fail altogether. In this post, we’ll explore why defining the right problem is essential, what questions you should ask before starting any data project, and how to avoid common mistakes.

Why Is Defining the Problem So Important?

Before diving into the specifics, let’s take a moment to understand why defining the problem is crucial. Imagine you’re about to start a new data project. The technology is cutting-edge, and everyone on your team is eager to start. But if you haven’t clearly defined the problem, you might be setting yourself up for failure.

Defining the problem is like laying the foundation for a building. If the foundation is weak or unclear, the…

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Mehdi Lotfinejad
Mehdi Lotfinejad

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