5 Approaches to Software Product Strategy: Lessons I Learned from My Journey

Recently, I talked with a client who needed help with their software product strategy. This isn’t my main focus these days-I usually work more with data-but the meeting reminded me of my time in product development. It made me think about how different companies decide on their product strategies and how these ideas could help anyone in IT.

I’ve worked in many fields like software development, data science, telecom, and digital advertising. Each field had its own approach to product strategy. I’ll share a story from my past and five important lessons I learned that could help you in tech.

The Story: Changing Our Strategy

A few years ago, I was at a software company that was losing to its competitors. Our leaders disagreed on what to do. Some wanted to keep following our own plan, while others thought we should focus more on what our customers wanted. As we started losing our place in the market, it was clear we needed to change.

Our CEO has called us to a big meeting to discuss our strategy. It was a serious talk. We realized we had been too focused on our own goals and not enough on what our customers needed.

After a lot of discussion, we decided to switch our approach. We started by learning…